Forward Faster By Design
Invisible Women: Who Do We Miss When We Fail to See?
Friday, January 10th, 2020
"What you see shapes how you change.
Where you look shapes what you see."
- William Taylor
It seems appropriate that we kick off the 2020 edition of the Forward Faster by Design Breakfast Series by talking about vision, particularly how our sight lines impact our ability to innovate. But in this case, we're going to focus on what happens when we fail to recognize what we DON'T see.
More specifically, we're going to explore the consequences of designing products and services that fail to involve or take into account the actual needs of half the population - women. Inspired by Caroline Criado Perez's groundbreaking book, Invisible Women: Data Bias in a World Designed for Men, we'll also examine how the absence of sex-disaggregated data can lead to designs that treat male as the default and female as atypical. This, in turn, impacts women's lives in shocking and sometimes life-threatening ways. Lastly, we'll discuss how applying the second rule of Inclusive Design ("Learn from diversity") can help address these issues and bring under-represented perspectives out of the shadows.
Inclusive Design: Moving from Awareness to Action
Friday, February 14th, 2020
In this session, we'll continue our mini-series on Inclusive Design. Previously we focused on the importance of recognizing exclusion, particularly unintentional exclusion. Now we'll highlight specific tools and practices that can be used to design more inclusive products, services, and experiences. To do so, we will explore how:
the concept of "normal" was invented,
the tyranny of averages can mislead us,
to learn from diversity, both externally and internally,
to broaden our thinking by using what Microsoft's Inclusive Design Team calls "Persona Spectrums", and
to actively foster an environment that values and celebrates inclusion.
Thinking Left-Handed: The Case for Inclusive Design
Friday, December 13th, 2019
The holiday season prompts us to think more about the people around us. If we find ourselves buying gifts, especially for folks we don't interact with on a daily basis, it can be a struggle. What do they like? What do they want or need? Would this (fill in the blank) be too big? Too small? Too much? Not enough?
In a way, we face the same challenge when designing new products, services, and programs. Unfortunately, far too often we tend to build solutions that work for us, and by extension, people like us. But what about the rest? What about people who AREN'T like us?
In this session, we'll explore the principles of Inclusive Design. We'll look at how we can reframe our thinking about disabilities and we'll examine habits and practices that unintentionally exclude some people. We'll also discuss how learning to "think left-handed" can inspire us to design solutions that are better for everyone.
Founder and CEO
We Failed . . . Now What?
Friday, November 8th, 2019
A lot has been said over the last few years about the value of failure. About how we should fail early, fail often, and fail forward. But what should we do after we actually DO fail? When we roll the dice and get snake eyes? When we put something out into the world and it's an utter flop?
In this edition of the Forward Faster by Design Breakfast Series, we'll explore various reactions to failure and how we can create the conditions for "productive failure." We'll also examine stories that demonstrate how rethinking how we respond to mistakes can provide unexpected value to our organizations and the people we serve.
Vanessa Vaughn Mathews
Selling Your Ideas
Friday, August 9th, 2019
Coming up with a great solution to a challenging problem is rewarding in itself, but it's not enough if you truly want to have an impact. You have to be able to influence decision-makers to "buy" your idea for it to move forward. Which means if you want to be a successful innovator, you have to also be a capable salesperson. So how might we develop or strengthen our sales skills?
In this session, Dan Black and David Phillips will lead a hands-on workshop focused on providing specific tips and techniques for gaining critical buy-in from others, regardless of whether they're internal or external to your organization. We'll also discuss the value of storytelling, identifying influencers within networks, and designing with, not for, key stakeholders.
The Art of Reinvention and the 60-Year Curriculum
Friday, September 13th, 2019
The days of people working at the same company on a steady and predictable career path for 30 years are long gone. We are now in an age where organizations and individuals alike are challenged to develop skills for jobs that simply didn't exist five years ago. Marry that with the need to attract, develop, and retain talent in the face of changing career expectations, the rise of the "gig" economy, and disruption in the education sector, and a fascinating picture starts to emerge - those who can continuously learn and adapt in a state of constant change will thrive.
In this session, we will examine the value of being willing and able to reinvent yourself to have multiple careers. We'll also explore how education options for individuals and organizations are growing to support the "60-year" curriculum required to be adaptive and resilient in the face of accelerating change.
Director of Continuing Education
Veteran, Instructional Designer, Comedian
The Bulb Effect
Account Supervisor / Founder
Theory House / StudeoCo
Tools for Change
Friday, October 11th, 2019
Inertia - a tendency to do nothing or remain unchanged.
If one were to rank the forces of nature, inertia would have to be high on the list. And when applied to people, especially in situations where things seem to be working well, the power of inertia is amplified and difficult to overcome. Yet, as novelist Ellen Glasgow so eloquently put it, "the only difference between a rut and a grave are dimensions." Meaning adherence to the status quo could serve as a comfortable path to failure. All of this represents a barrier for would-be innovators because sustainable adoption of new ideas often requires a change in behavior by one or more constituencies. What to do?
In this session, we'll examine how we can use principles from the fields of Design Thinking and Behavioral Economics to influence individual and organizational behavior change in a variety of settings. We'll also provide an opportunity for hands-on practice with some proven tools of change.
Exploring the World Through Immersive Technology
Friday, July 12th, 2019
Can technology be used to educate and inspire us to change how we see others and ourselves? And would this help us better understand how our actions impact the world around us?
In this edition of the Forward Faster by Design Breakfast Series, Paula Kranz and Dave Mason from Wheelhouse Media will share how they are using virtual reality (VR) and augmented reality (AR) to combine physical and virtual space to create immersive viewing experiences. They'll also talk about some of their recent projects, including one in which they were asked to create virtual reality training scenarios for a medical enterprise partner to help law enforcement, EMT professionals, and Emergency Departments address challenging situations.
Immersive Content Producer / Executive Director
Wheelhouse Media / Wheelhouse Foundation
Creative Director, Design + Animation
Learning To See With Fresh Eyes
Friday, June 14th, 2019
Where we look and how we see has a big impact on how we innovate. In fact, neuroscientist Gregory Berns makes the case in his book, Iconoclast, that one of the traits that help innovators stand apart is their ability to see the world differently from most people. As the French novelist, Marcel Proust, so eloquently wrote, "The real voyage of discovery consists not in seeking new lands but seeing with new eyes."
But what happens when your vision is constrained?
We'll cover these topics and more in this interactive session where our special guests from Para Guide will lead us through some of the exercises they use to train ordinary people to be "sighted guides" for vision-impaired athletes. Bring your curiosity and some comfortable shoes as we explore how we can teach ourselves to see in new ways.
Co-Founder and President
Co-Founder and Board Member
The Future of AI is Here - Are We Ready?
Friday, May 10th, 2019
Self-driving vehicles? Check. Voice-activated smart assistants? Check. Online chatbots? Check. For those keeping score at home, the results are clear - the future of Artificial Intelligence (AI) is here and progressing in leaps and bounds. But there are some critical issues we need to explore, particularly when it comes to AI's impact on the workforce, education, and civil society.
What skills, talents, and human capabilities will best complement machine capabilities?
How might we prepare the current and future members of our workforce to thrive in this new world?
How might we address the risks associated with AI, such as unintentional bias being baked into algorithms that screen candidates for job interviews?
In this installment of the Forward Faster by Design Breakfast Series, we'll explore these questions and more, with local leaders sharing their insights on some of the near-term impacts of AI and machine learning. We'll also discuss how individuals, organizations, and communities can adapt to a world that is being disrupted in all sectors by rapidly advancing technologies.
CMS Board of Education
Director, LeanTaas Labs
Director of Business Services
Chief Product Officer
Creativity Loves Constraints
Friday, March 8th, 2019
It's easy to think of constraints as barriers to getting things done. "If we only had more money, or time, or people, we could . . . ." But when it comes to solving wicked problems, we should embrace constraints because they serve both as guide rails and stimuli for designing creative solutions.
In this hands-on session, we'll explore how to use constraints to fuel creative problem-solving. We'll also discuss the importance of assessing whether the constraints we face are real or perceived so as not to unnecessarily force ourselves into a box of our own making.
Designing Moments That Matter
Thursday, April 11th, 2019
Across the arc of any journey, there are certain moments that matter more than others. Whether we're talking about customers or employees, educators or students, volunteers or donors, the experiences people have at critical touchpoints can have an outsized impact on engagement, loyalty, and retention. If any of these things matter to your organization, then you should be asking yourself two questions:
"What experience do we want people to have?"
"How might we deliver that experience?"
In this session, we'll explore how organizations can identify the moments that matter most and then intentionally design those experiences to delight employees, customers, and other constituents.
VP, Employee Experience
Lisa G. Morris
Global Practice Head, Employee Experience Design
Carolinas Aviation Museum
Unlocking Innovation Through Improv
Friday, February 8th, 2019
Deferring judgment, reframing, and listening - really listening - are critical skills for successful innovators, as these behaviors fuel creative collaboration. Do you know who else embodies these skills - improv ensembles!
In this interactive session, we'll look at how teams can use the tools of improv to unlock new ways of solving problems. Our guest presenters will lead several exercises to give participants an opportunity to practice some of these skills. They will also share lessons learned from their experiences in injecting improv into their respective company cultures.
Regional Product Manager (North America)
Healthcare Strategist / Innovation Sherpa
The War on Error
Friday, January 11th, 2019
As much as organizations truly want to innovate, when push comes to shove, operational efficiency often reigns supreme. This mindset brings with it little to no tolerance for mistakes. Such an approach may win the short-term battles, but it's a losing proposition when the long game demands innovation. The good news is these positions don't have to be mutually exclusive. So what can we do differently?
In this session, we'll explore how to overcome the fear of failure that stifles innovation while concurrently maintaining a bias for GSD-ing (getting "stuff" done.) We'll also share ways to "sell" key stakeholders on the value of failing forward.
Can Elephants Learn to Dance?
Friday, December 14th, 2018
Anyone who's ever worked inside a large, bureaucratic organization knows how difficult it can be to spark and sustain a change in "how things are done around here." But it is possible, and there are plenty of local examples of people doing just that.
In this edition of the Forward Faster by Design Breakfast Series, we'll hear from Charlotte-area innovators about how they are disrupting the status quo in organizations and guiding the adoption of new ways of seeing, thinking, and working.
Chief Strategy Officer
Director, Innovation Design
Dr. Jean Wright
Chief Innovation Officer
Ideas Without Execution Are Hobbies
Friday, November 9th, 2018
The title of this session comes from a quote by Phil McKinney, formerly the Director of Innovation at HP, and it's a sentiment that anyone who is serious about getting stuff done understands. So what can we do to move from ideas to implementation?
In this session, we'll look at how successful organizations develop, test, and launch new concepts. We'll also share insights on how to effectively seek and respond to feedback on new, fragile ideas when they are still in their early stages of development.
Customer Experience Design Director
Experience Activation and Design Operations Manager
Where Good Ideas Come From
Friday, October 12th, 2018
What sparks great ideas? And can we intentionally adopt practices that foster the generation and development of ideas that lead to innovation?
In this session, we'll explore some of the concepts from Steven Johnson's book, Where Good Ideas Come From, such as "the adjacent possible." We'll also share a few pro tips for facilitating effective brainstorming meetings, such as how to engage introverts, and how to suppress groupthink in order to give fragile ideas space to breathe before evaluating them.
Innovation Is For Quitters
Friday, August 10th, 2018
When developing new programs, products, or processes, we are susceptible to a number of forces that can blind us to red flags and drive us to continue pursuing dead-end ideas. Although tenacity is a necessary trait for innovators, there’s a fine line between determination and stubbornness.
In this hands-on workshop, we will explore how to overcome individual and organizational blind spots so we can pull the plug on ideas and free up resources for more promising concepts. We'll also discuss how changing how we evaluate our options and how we make decisions can lead us to better outcomes.
Space Invaders: Environments That Foster Innovation
Friday, September 28th, 2018
Our physical environment can have an outsized impact on how we work, think, and play. This, in turn, affects how well we innovate.
In this session, our guest host, Lynne Ingersoll, will lead a discussion on ways we can alter our workspace, both a little and a lot, to inspire and facilitate creative collaboration.
We'll also be giving away three copies of Make Space: How to Set the Stage for Creative Collaboration.
Director of Product Innovation
Can Social Innovators Change the World?
Friday, July, 13th, 2018
The Stanford Social Innovation Review defines social innovation as "a novel solution to a social problem that is more effective, efficient, sustainable, or just than existing solutions and for which the value created accrues primarily to society as a whole rather than private individuals."
In this session, we'll hear from local leaders who are leveraging the power of innovation and design to address some of our most intractable social challenges, such as economic mobility and early childhood education. And (spoiler alert), they are indeed changing the world, one family, one organization, and one community at a time.
VP Insights Strategist / Primary Trustee & Advisor
Wray Ward / Reemprise Fund
Founder & Executive Director
City Startup Labs
Designing With, Not For
Thursday, June 7th, 2018
It's easy to think that the best approach to solving complex problems is to get leaders and/or experts in a room together and let them come up with solutions based on their accumulated knowledge and wisdom. But there's a better way.
In this session, we'll explore why going beyond the "usual suspects" and involving employees, customers, partners, and other key stakeholders in a participatory design approach leads to solutions that are truly human-centered. We'll also discuss the benefits of actively seeking out non-experts (we call them "Zero-Gravity Thinkers") and naysayers early in the design process and why giving key stakeholders space to contribute to a solution improves the likelihood of sustainable buy-in.
Our guest panelists will share their insights about the challenges and benefits of "designing with, not for" from their efforts to build a "smarter," more equitable city in very different ways.
Director of Sustainability
City of Charlotte
Charlotte Bilingual Preschool
Designing Extraordinary Experiences
Friday, May 11th, 2018
Designing extraordinary experiences requires two things at the start: being aware that it's possible, and being intentional about crafting the experience we want people to have. Unfortunately, when it comes to innovation efforts, we often focus on the new product, service, or process we're building and fail to devote enough attention to the associated experience for the people who will be impacted. Luckily, there are some excellent resources and practitioners we can learn from.
In this session, we will share specific principles and practices you can use to intentionally design experiences for customers, employees, and other constituents. We'll hear about the innovative approach Movement Mortgage is taking to create an environment in which their employees (and their families) can thrive. We'll also learn how General Motors and other large organizations have used design principles to create a culture of innovation.
Chief Talent Officer
Innovation Begins With An Eye
Friday, Apr. 13th, 2018
Where you look and what you see has a big impact on whether or not you can spot unmet customer needs or opportunities hidden in plain sight. In this session, we'll explore how in-context observation can uncover insights that drive innovation. We'll also examine the concept of the "Beginner's Mind" and the difference between looking for inspiration versus validation. Lastly, we'll share actions anyone can take to become an "Explorer of the World."
Speaking of exploring, you will also have the option of taking part in a 15-20 minute guided tour of the McColl Center's galleries and Artist-in-Residence immediately studios after the program.
Director of Product Innovation
Rethinking How We Innovate
Friday, Mar. 9th, 2018
For far too long, we've accepted the notion that innovation efforts involve a great deal of luck. Sure, we conduct research to better understand WHO our customers are and WHAT they want or need. And we use that information to develop products and services, but it's a roll of dice as to whether or not they'll actually buy our new products. Is there a better way?
Join us as we dig into the theory and application of the Jobs To Be Done approach to innovation. Going beyond WHO and WHAT, Jobs Theory provides a roadmap for uncovering WHY people "hire" certain products and services in specific circumstances.
Disruptive Innovation (Or How To Blow Sh*t Up On Purpose)
Feb. 9th, 2018
For this session, we'll explore how organizations can apply the principles of disruptive innovation to intentionally blow up successful processes, products, services, and even business models. Or as former GE CEO Jack Welch put it, "Change before you have to." We'll also discuss how leaders can spot opportunities for disruption, both internally and externally.
Speaking of disruption, we're moving to a new location for 2018. Special thanks to our friends at McColl Center for Art + Innovation for their willingness to host the series!
VP, Consumer Strategy
Innovation Engine at Carolinas HealthCare System
The Big Payoff of Little Bets
Dec. 8th, 2017
It has been said that operational excellence secures a company's present, while innovation excellence secures its future. But with mounting pressures to meet financial expectations, companies and organizations of all stripes find themselves increasingly focused on delivering, not discovering. Might there be a way to lower the time, costs, and risks related to innovation?
In this session, we'll discuss how leaders can develop a culture that embraces "failing fast" so the best ideas and solutions emerge with minimal investment. We'll also have an extended conversation with Jeff Grant, a brilliant inventor, designer, and storyteller, who will share some of the lessons learned from his journey from Stanford to IDEO to Bank of America to his current role as the Director of Product Innovation at InVue.
Leadership By Design: Next-Gen Skills
Nov. 9th, 2017
Empathy. Imagination. Curiosity. Resilience. These are just some of the attributes leaders will need to be successful in a hyper-changing world that values design-driven innovation. But how do we cultivate these capacities in ourselves, our teams, and our organizations?
In this session we will explore this very question. We'll also share insights and resources you can use to develop next-gen leadership skills in yourself and others.
Innovation is a Contact Sport
Oct. 13th, 2017
The myth of the lone genius is just that, a myth. To solve truly wicked problems, it's critical to call upon the talents and perspectives of a diverse team. However, like any other team sport, creative collaboration inevitably leads to conflict, which can be constructive or catastrophic.
In this session, we'll explore how the most productive creative teams across a wide range of industries channel internal conflict into an invaluable force for good.
Chief of Public Affairs
City of Charlotte Fire Department
Chief Innovation Officer
Carolinas HealthCare System
Building a Culture of Innovation
August 11th, 2017
At Faster Glass, we define "innovation" rather simply: People implementing new ideas that create value. We also believe the most important word in that definition is the first one, people. As such, the environment in which people work can have a big impact, positive or negative, on an organization's innovation efforts.
In this session, we'll discuss how leaders can build a culture that enables individuals, teams, and entire organizations to innovate in a sustainable way by addressing three specific subjects: fear, frames, and a focus on efficiency.
The Art of Visual Thinking
July 14th, 2017
As much as we might agree with the notion that "a picture is worth 1,000 words," most of us default to using words to convey ideas. And when there's a communication breakdown, we wonder why "they" didn't get it.
In this session, we'll share some of the tools and principles of visual thinking that can help us collaborate and communicate more clearly. We'll explore:
Dan Roam's work, including his latest book, Draw to Win
Mind mapping, both analog and digital
Tips and resources for creating and delivering clear, compelling presentations
Strategic Planning By Design
June 9th, 2017
We've all heard the maxim that "failing to plan is planning to fail." However, simply taking time to formulate a plan is no guarantee of future success. Unfortunately, for many organizations, the strategic planning process is too internally focused. (What are OUR goals, what should WE offer, what technology do WE need?) So what can WE do differently?
In this session, we will discuss how the tools of Human-Centered Design can improve strategic planning and enable leaders to make more informed decisions about what actions to take, and just as importantly, what actions NOT to take.
Cultivating Resilience in the Face of Disruption
May 19th, 2017
In an age of constant change and disruption, how might we not just survive, but thrive? One school of thought suggests that we focus on building resilience, but what exactly does that mean? In their new book, Option B, Sheryl Sandberg and Adam Grant define it as "the strength and speed of our response to adversity," and they make the case that resilience is not a fixed personality trait, but a capacity that can be developed over time.
In this installment of the Forward Faster By Design Breakfast Series, we'll talk with leaders who will share their first-hand experiences with cultivating resilience in organizations, communities, and individuals. We'll also discuss the benefits of being the disruptive force that upsets the status quo.
Paula Broadwell, a graduate of West Point and Harvard, will share her experiences in advocating for women's rights around the globe and in promoting gender equality through the non-profit she co-founded, Think Broader.
Mike McGuire, CEO of Grant Thornton, will discuss his approach to leadership in the midst of turmoil and uncertainty, which was put to the test during the downfall of Arthur Andersen as a result of the Enron debacle.
Carlos Salum, international entrepreneur and peak performance coach, will provide insights into how teams and individuals can achieve breakthrough performance by strengthening their capacity to bounce back from defeat.
Charles Thomas, Program Director in Charlotte for the John S. and James L. Knight Foundation, will offer food for thought on how we can build resiliency in our communities by fostering a culture of civic engagement.
Can Design Spark Employee Engagement?
April 6th, 2017
Can Human-Centered Design be used to spark employee engagement? Absolutely, and in more ways than one.
In this session, we'll dig into how the tools of design can be applied to truly engage employees in an accelerated, creative, and collaborative process to solve complex problems. We will also share tips on how to intentionally create meaningful experiences for customers, employees, and other stakeholders.
Founder & Managing Director
The Involvement Practice
Nurturing Civic and Social Innovation
March 10th, 2017
When we think about innovation, we often focus on new products, services, or business models that will fuel business growth. However, the tools and techniques that serve for-profit entities can also be applied to civic and social challenges, such as income inequality, affordable housing, and literacy rates in under-resourced communities.
In this session, Amy Chiou, Executive Director of Queen City Forward, will moderate a discussion with people from organizations who are at the forefront of thinking differently about addressing wicked problems in Charlotte and beyond.
President & CEO
Habitat for Humanity Charlotte
Business Growth Strategist
Social Venture Partners / Faster Glass
Data & Research Manager
Designing for Adoption: Nudging Behavior Change
February 10th, 2017
When creating solutions to complex problems, we often fail to consider what behavior changes will need to be undertaken by key stakeholders (customers, employees, students, etc.) to achieve sustainable success. As Tim Brown and Roger Kelly argued in their September 2015 Harvard Business Review article, design principles can also be employed to help people "engage with and adopt innovative new ideas and experiences." But, like most things, this is easier said than done.
In this session, we'll explore how we can leverage principles from the worlds of design thinking, behavioral economics, and decision science to "nudge" people to make different choices and adopt new products, services, and programs. We'll also discuss the importance of using our "superpowers" for good, not evil.
Overcoming the Curse of Knowledge: Diversity & Innovation
December 8th, 2016
When faced with big challenges, many times we turn to experts for solutions. If we have a problem in marketing, for example, it seems to make perfect sense to assemble a collection of marketing gurus to help us. However, by simply convening the usual suspects, we may also fall prey to the "Curse of Knowledge." In other words, the very same experience and expertise that we find so valuable can also serve as invisible blinders to other ideas and approaches.
This month we'll experience how Cultural Intelligence helps us to overcome some of our implicit biases and to value diversity as an asset. We'll also discuss how to utilize diverse backgrounds, perspectives, and experiences to uncover innovative solutions and approaches to complex problems.
The Best Story Wins: Storytelling As A Design Tool
November 10th, 2016
As human beings, we are wired to tell, remember, and react to stories. Yet for some reason, when we're at work, we rely far too often on facts and figures to inform people in hopes that it will influence their decisions and behaviors. (And then we grumble when it doesn't work.) Could there be a better way?
Join us as we explore the use of storytelling as a design tool to both uncover unmet needs and to influence others. We'll also dig into specific techniques to make our messages "stickier."
Equipping Tomorrow's Innovators
October 13th, 2016
It's often said that schools today must prepare students for their future, not our past. Although certainly easier said than done, a number of area institutions are doing just that. But development doesn't end with formal education, so growth-oriented employers also have a role to play in nurturing talent.
This month we'll talk with educators who are leading the charge in equipping students with the skills and mindset to disrupt, innovate, and ultimately succeed in the world they will inherit. We'll also look at what companies can do to attract, develop, and retain the newest generation of innovators entering the workforce.
Director of Product Strategy
Director of Innovation & Entrepreneurship
Career & Community Development Coordinator
Olympic Community of Schools
Director of Innovation
Johnson C. Smith University
Art and Creativity As Catalysts For Innovation
September 8th, 2016
Business leaders are constantly scanning their environment for innovation best practices to bring into their organizations. However, they often fail to consider another rich source of inspiration for how to think, see, and work differently: artists.
Join us as we discuss how the practices of professional artists and other 'creatives' can be applied to individual, team, and company innovation efforts. Understanding artists' tolerance for ambiguity, willingness to explore new methods, and passion for disrupting the status quo can help the rest of us expand our own boundaries. Our guest panelists will share how they develop the creative capacities of their organizations and communities and what they've learned along the way.
Charlotte Chamber of Commerce
Can Government Services Be Transformed By Design?
August 11th, 2016
It's clear that brands like Apple, Virgin Airlines, and Disney have mastered the art of designing memorable experiences. But can these same practices be used to improve government services?
This month we'll share how government agencies around the country and around the world are integrating design principles into how they work. We'll also talk with local government leaders to learn more about their efforts to improve services and positively impact the lives of citizens and employees by fostering a culture of human-centered design.
City of Charlotte - Neighborhood and Business Services
Assistant to the City Manager
Special Projects and Strategic Initiatives
Big Game Hunting: Using Design To Sell Your Products, Services, and Ideas
July 14th, 2016
We know that Design Thinking can used to develop new products and services, but can it be applied to sales? And what about "selling" ideas internally?
Join us as we discuss how human-centered design tools, such as ethnography and rapid prototyping, can fuel sales efforts. We'll also talk with business development professionals, entrepreneurs, and intrapreneurs, about uncovering the needs and aspirations of prospects, and getting buy-in from key stakeholders, both internal and external, for new ideas.
Former Executive Director of Innovation Institute
McColl Center for Art + Innovation
Former Enterprise Software Sales Executive
Director of Strategic Planning & Business Development
Executive Director and Founder
City Startup Labs
Rapid Prototyping + Feedback: Design's Secret Sauce
June 9th, 2016
An oft repeated mantra for developing a culture of innovation is to "embrace failure." Sounds good on paper, but how do we operationalize that, especially in organizations where there is no time or tolerance for mistakes?
This month we'll discuss how iterative, rapid cycle prototyping enables teams to "fail fast" while also getting critical feedback and sustainable buy-in from teammates, senior leaders, customers, and other stakeholders. And because prototyping is all about making instead of simply talking, this session will include a hands-on exercise to allow participants to experience the art of prototyping for themselves.
Spotting Opportunities Hidden In Plain Sight
May 12th, 2016
What do moonwalking bears and suburban driving habits have to do with innovation? And what can we learn from hot dog eating champions about seeing differently?
This month we'll share how our "frames" (the way we see the world, ourselves, and our challenges & opportunities) all factor into if and how we innovate. We'll look at how companies like Alcoa, SPANX, and Grameen Bank discovered unmet needs and successfully developed new products, business models, and strategies to address them. We'll also chat with Devin Patel, VP of Transit Products at Passport about how they're using ethnographic research to inform the design of their products and solutions.
Lastly, we'll offer up ideas on what we can do differently to overcome the invisible constraints that often limit how we see, think, and work.
VP of Transit Products
Designing Experiences For Customers AND Employees
April 14th, 2016
Creating products and services that provide a delightful experience for customers is a goal for most organizations, as great experiences often translate into customer loyalty. But that same focus can be applied to employees, as well, perhaps with even more powerful benefits.
Join us as we share how customer and employee experiences can be intentionally designed. We'll also talk with David Campbell, CEO of Boxman Studios, about his perspectives on creating a culture of innovation and the impact he's seeing on his company's performance.
What Is Human-Centered Design And Why Should I Care?
March 17th, 2016
In the kickoff event, we'll share how design has evolved from primarily focusing on products to being applied to services, experiences, and holistic systems. We'll also discuss how intentional design, or the lack thereof, can impact individuals, communities, and organizations.
User Experienece Consultant
Queen City Forward