Join our monthly innovation event!

"What looks like a people problem is often a situation problem."
(Chip and Dan Heath)

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Change efforts always require some level of behavior change. But when people don't do what we want them to do, we too often focus on addressing what's wrong with THEM. (Sigh.) Yet, sometimes, all that is needed is a small change in their environment. In other words, if we change their situation, the desired behavior may follow along without any additional intervention. Easy, peasy! Or at least, easier, peasier. :-)

That's the focus in the third part of the Project TBD mini-series on a Human-Centered Approach to Change. We'll explore the final part of the Heath brothers' Switch framework called "Shaping the Path." We'll look at how we can make use of techniques such as choice architecture, habit stacking, and social cues to influence behavior.

Don't miss the opportunity to collide and connect with other curious-minded people eager to put Human-Centered Design at the forefront of driving change. We hope you'll make plans to join us in person at Kingsmen Software in Camp North End or via Zoom.

This event is part of Charlotte Innovation Week, a multi-day celebration of innovation and entrepreneurship in the Queen City. The week features various events held throughout the City and hosted by different organizations such as ours. Check out the entire calendar at charlotteinnovationweek.com.

Session 1 & 2 Recordings

If you missed either of the first two sessions in this mini-series, the Zoom recordings are below. Click on the "Chapters" button to jump to a specific segment of the video.