Our Why

Our Why

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Our mission is to help people see, think, and work differently in order to spark positive disruption. We have found Human-Centered Design, with its focus on empathy, exploration, inclusive co-creation, and experimentation, to be a structured, yet highly flexible vehicle for bringing that mission to life. 

We'll be the first to say what we do isn't rocket surgery. In fact, we firmly believe much of Human-Centered Design is common sense, just not common practice. We're committed to changing that.